Razor Branding Blog

Mobile Mobile Provides a Bright Spot at the End of 2009

We spent Monday welcoming in the new year at the office, taking down decorations and gearing up for what we plan to be an excellent year. After being on holiday from Christmas Eve through New Year’s Day, it was great to see everyone and get caught up. Our celebration officially ends on Friday when we have our annual Secret Santa/White Elephant game and ‘re-gift’ the worst gift we received. The winner of the worst gift with the best sad story gets a ham.

We are glad that 2009 is over. The year got off to a fantastic start but seemed to really take a nosedive in the last few months. There were a few brights spots - we were honored to be invited to pitch a number of really big accounts - that turned into dark clouds when we ‘won’ second place on each of them. Those clients didn’t know who we were a year ago so it was a really big honor that they called us and wanted us. But oh so heartbreaking to be ‘this close’ and not get the big prize. So we broke up with 2009 and are very happy to be dating 2010. We think that 2010 gets us and will be good to us.

I don’t really have any interest in looking back but couldn’t resist sharing this agency’s holiday message. Genius. James Theophane and the team at LBi in London upcycled 50 old cell phones to deliver their holiday cheer in the form of this Mobile Mobile. Check it out.

Experience Mobile Mobile from James Théophane Jnr on Vimeo.

Sure beats the traditional fruitcake or holiday card with a recipe on the back. If you want to see how it was done, check out this video.

Making of Mobile Mobile from James Théophane Jnr on Vimeo.

It’s so cool, you can even play the mobile yourself - http://xmas.lbi.co.uk/mobiletree/

I mean, c’mon. How great is that? I know, right. What a great note to end the year. Welcome Twenty Ten, we’ve been expecting you.