Brand Buzz: Restaurant
Posted by Jaci Russo
Brand Buzz
Tune in every Monday at 5:20pm to KPEL 105.1 on your radio or online at www.kpel1051.com for another installment of Brand Buzz. On this week’s episode of Brand Buzz we will be talking about restaurants. We will discuss why branding so important to the restaurant industry and how can restaurant owners and managers use the new tools of social media to not only attract more guests but get them to be advocates for the brand.
There is so much that goes into the restaurant experience. From the Buzz factor that produces great word of mouth, through the process of setting a reservation, location, parking, greeting by the hostess, ambiance, seating, noise level, lighting, menu variety and design, pricing - all before you have sampled your first bit of food.
Social media provides a series of opportunities for potential consumers to interact with the brand and be persuaded on why the restaurant might be a good choice. With the control of the consumer, social media is also a place for restaurants to focus on reputation management. A few bad reviews online and it is the equivalent of millions of people being told to not go there.
Today, on Brand Buzz, we will be discussing the options that restaurants have to protect their brand while growing their business.
If you would like additional information, please click here to download the free ebook and learn more about how important branding is and how FriendFeed can help.
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Jaci Russo
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