Welcome to the Razor Branding blog, dedicated to the promise behind the brand.
Here you’ll find tips, knowledge, opinions and insight, as seen through the eyes of The Russo Group – a strategic branding agency.
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This is to all of my friends who work in other fields (doctors, lawyers, teachers, accountants, etc.) and read this blog to be supportive (and because I often question you to see if you read it thoroughly). I know you often wonder EXACTLY what it is like at my job every day.
Here you go.
I think this vignette does a fantastic job of explaining what it is really like to work in the field of advertising right now.
Oh, you are going to call or email me later and tell me how funny that video is and secretly you will think that I am kidding.
I’m not.
This is really what it is like.
And to clients, current and potential, if (and when) you act like this, don’t be surprised to find this video waiting for you in your email inbox.
Seriously.
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