13 Best Marketing Books of 2008
Posted by Jaci Russo
Here are our picks for the best marketing books from 2008.
Tribes: We Need You to Lead Us by Seth Godin
A Whole New Mind: Why Right Brainers Will Rule The Future by Daniel H. Pink
Buyology: Truth and Lies About Why We Buy by Martin Lindstrom
Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition by Guy Kawasaki
Buying In: The Secret Dialogue Between What We Buy and Who We Are by Rob Walker
Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff
Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion by Lucas Conley
33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking by Juliette Powell
Impact: How to Get Noticed, Motivate Millions, and Make a Difference in a Noisy World by Ken McArthur
Accidental Branding: How Ordinary People Build Extraordinary Brands by David Vinjamuri
The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It by John Gerzia, Edward Lebar, and Peter Stringham
Brand Storming: Managing Brands in the Era of Complexity by Garry Titterton and Michele Fioroni
Always On: Advertising, Marketing, and Media in an Era of Consumer Control by Naomi S. Baron
What do you think? Which ones were your favorites last year?
