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Here you’ll find tips, knowledge, opinions and insight, as seen through the eyes of The Russo Group – a strategic branding agency.
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Joe Ribaudo has compiled this collection of state logos from all around the country.
It’s an interesting mix. The diversity, the use of marks on some and straight typeface on others.
Which ones best represent their states?
Branding is about changing the conversation.
Your brand is how someone feels about you.
Looking at this collection of logos, I am instantly drawn to New York. Even after almost forty years it is still powerful. Even though it is positioned in one of the worst places on the page, it is the first one I saw.
On the other hand, Oklahoma, what happened? Seriously. I am wondering if the state is actually named Native, that is what jumps out first.
There are a few great state logos out there. There are also a few states in need of a branding agency.
Which ones do you like best - and why?
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