Welcome to the Razor Branding blog, dedicated to the promise behind the brand.
Here you’ll find tips, knowledge, opinions and insight, as seen through the eyes of The Russo Group – a strategic branding agency.
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Every Monday morning quarterback will be reviewing the game, what the Steelers did right and how the Cardinals could have played better (at least a few less penalties).But when it comes to the Super Bowl, we are looking at only one thing - which tv spots are the best. Here is our pick for #5.
Title: David Abernathy
Company: Cars.com
Why: Spot is classic branding. Creates a story with an emotional connection. Draws you in, makes in impression, makes you want to interact. Clearly states the cars.com promise. All around great spot!
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