Branding With Great Outdoor Ads
Posted by Jaci Russo
Strategy and creativity are the two most important ingredients in advertising. When they are mixed in equal parts, the result is an eye-catching dish.
Check out these out of home campaigns - they got the recipe just right.
If they got your attention, even for a minute, and left an impression, then their mission was accomplished.
Branding is the emotional connection between a product and it's consumers.
To be able to differentiate in ads and seperate from the competition is an important part of building the brand.
Getting attention, in a positive way, will help build the brand as consumers connect with the product.
The great thing obout outdoor advertising is the ability to work with the surroundings and use the environment to sell the message.
Good ads make you think. Great ads make you feel.
The great things about these ads is not only do they get your attention, in some ways they are also changing the conversation.
Not every advertising campaign is going to be a traffic stopper - thank goodness or we would have lots of back up traffic. But these inventive creative campaigns sell the products points of differentiation in an inventive and unique way. While getting attention they are also making a connection.
Branding is a science and an art form. And great advertising can also be fun.
