Razor Branding Blog

Brand Buzz: New Rules of Public Relations

Tune in to KPEL 96.5 (www.kpel965.com) today at 5:20pm CST for another episode of Brand Buzz.  Today we are discussing the new rules of Public Relations. 

It used to be that PR was all about sending press releases to the media and hoping that they would then tell your story, or at least their version of it, to the public.

Now, their are all of these new tools that have created new rules for new media.  In addition to the media telling your story, you can now communicate directly with the public and use different forms of media to tell your story.

For example, when Domino's pizza had a problem with employees filming themselves doing gross things with the food and then posting it to YouTube, the CEO responded by posting his own video to YouTube.  He communicated with the public directly through a medium that is visited millions of times each day.

There is no better way to build a brand than to change the conversation through an emotional connection utilizing the media where consumers spend their time.

Download the free ebook, New Rules of PR, and learn more about the power that you now have and how you can use best use it.

Brand Buzz is now available via podcast any time.  If you would like to listen to previous episodes, you can get them here and listen on your computer or your ipod.

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Jaci Russo

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Jaci Russo

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