Razor Branding Blog

Forbes: Best Brands Built With Social Media

Forbes ranked the 20 best ever social media campiagns.  The judges looked at the success of the campaign as well as the creativity and quality of the execution. 

Their choice for #1 - Blair Witch Project.  An independent movie that was made for a little over $20,000 and went on to gross over $250,000,000. 

The list of winners is dversified and utilizes different social media tools in a variety of ways.  The underlying theme throughout - strict adherence to the message.  The tactics were heavily focused on the target consumer and the branding message clearly resonated.

Take a look at the winners of Forbes 20 best ever social media campaigns:

1. “The Blair Witch Project”
2. Blendtec: ill It Blend?
3. Old Spice: “Smell Like a Man, Man.”
4. Burger King: “Subservient Chicken”
5. Pepsi Refresh
6. VW: “Fun Theory”
7. OfficeMax: “Elf Yourself”
8. Evian: “Roller Babies
9. Ikea: “Facebook Showroom”
10. Hotmail
11. Whopper Sacrifice
12. Target: “Bullseye Gives”
13. Vitaminwater
14. Smirnoff: “Tea Par-tay”
15. The Dark Knight: Why So Serious?
16. Quicksilver: “Dynamic Surfing”
17. Cadbury: Gorilla
18. BMW: “1 Series Graffit Contest”
19. Bing/Farmville
20. CareerBuilder: Monk-e-Mail

Building your brand through social media can be difficult.  It's easy to lose site of the message by becoming too focused on the tactic.  Download this free ebook on Branding through Social Media to learn more about building an emotional connection with your consumers.