Razor Branding Blog

Brand Buzz: How to Brand Like Steve Jobs

Tune in to KPEL 96.5 at 5:15pm for Brand Buzz every Monday.  Each week we discuss how to build your brand.  Social media provides new opportunities for you to connect with your consumers and target audience.  Each week we discuss different tools and topics to build your brand. Be sure to download this week's ebook, How to Brand Like Steve Jobs, for more information.

There are lots of computer companies.  Dozens of companies that sell music players, PDAs, cameras.  So what makes Apple great?  Why are their products so wildly popular?  How does Apple develop advocates that are so fiercely loyal? 

Quite simply - Apple stands for something. 

Steve Jobs built a company that inspires consumers to believe in what they do.  Believe in who they are.  Believe in them.

How?

1 - Be Different.  Apple has always stood for being different.  Stand out from the crowd.  Don't do what someone else it doing.

2 - Beauty.  It's not enough to be different.  It has to be beautiful.  Steve Jobs always spoke about the beauty of design. 

3 - Experience.  Steve Jobs made sure that Apple's products always provided an experience that was immersive and engaging.

4 - Challenge the Satus Quo - Steve Jobs made sure that Apple was a leader not a follower.  They charted a path that defied convention.

5 - Leading Edge - Apple was constantly filing patents because they were inventing what was going to come next

When you look around your industry are you branding like Steve Jobs?  Are you different or fitting in with the crowd?  Download the ebook, How to Brand Like Steve Jobs, and tune in to Brand Buzz on KPEL 96.5 at 5:15pm to learn more about how you can build your brand.