Razor Branding Blog

Brand Identity Gone Bad

Some Logos are “no-go’s” 

When you think of successful companies such as Coca-Cola or McDonalds, you immediately have an image of their logos – the script font of Coca-Cola and the golden arches of the McDonalds “M”.

Your logo says a lot about who you are and what you stand for.  From the colors that are chosen, fonts that are used, and the strategic placement of graphics – your logo provides outsiders an image to remember you by.

It is usually the first item that you and your company are associated with and often relates to the customer what type of business your company handles.

Have some type of meaning behind your logo and make sure you have some type of professional input before it is released.  Be careful with your logo, you do not want to give off the wrong impression. 

Times are changing and the mindset of many are as well. Some logos have been used for as long as the company has been around.  If it’s not broken- why fix it, right?  Evaluate your logo as time goes on and make necessary changes accordingly.

Here are a few company logos gone bad.  I bet they wish they would have gotten a second opinion before publishing…Yikes!

Be sure to download our ebook, Power of Brand Identity, to learn more about how your logo can work for you and not against you.

Elise Tauzin

The Russo Group