Razor Branding Blog

Agencies Discuss Building Your Brand

In today's issue (January 18, 2012) of The Independent, the article Creative Class - Is Your Business Plan Failing Marketing 101 focuses on the local advertising and marketing agencies and their thoughts on where the advertising industry is heading.

Thank you to The Independent for including The Russo Group and recognizing all of these agencies for what they contribute to the growth of businesses in the community.

It's interesting to read the similarity in agencies that have been around for 30 years compared to the ones that are only a couple of years old.  Every agency is finally realizing the importance of online communications and no longer just relying on traditional media to reach consumers.

Check out the article, Creative Class - Is Your Business Plan Failing Marketing 101, and let us know what you think.  Any questions you think still need to be asked?

The following are a few ebooks that might help you get started on creating your marketing plan for 2012:

New Rules of PR

Listening with Social Media

Internet for Local Business

Branding to Sell

Email Marketing Kit