Step 1 - Develop Content to Relate to Your Brand
Posted by Jaci Russo
Here at The Russo Group, we absolutely LOVE social media and all of the perks for your business that come along with it. Whether it be a company blog, website, Twitter account, Pinterest account, or Facebook page – there are many ways to promote your business using social media along with great public relations skills.
Perking up your company and it’s brand is easier than you think. In our latest eBook, -TRG Brand eBook The 5 C's and R's for Successful Branding, we talked about 5 simple tips that included 5 “C” words and 5 “R” words that would help you improve your brand image while implementing great public relations tactics.
I keep saying “brand-this” and “branding-that” – but let’s make sure we are on the same page together.
Your brand is NOT your LOGO. Your brand is NOT your PRODUCTS. Your brand is NOT your COMPANY.
Your brand is made up of a person’s emotional response to a company, product, or service.
This week, day by day, we will uncover one set of words per day to focus on.
Remember… Your Image = Your Brand.
Content & Relate
To start off, let’s take your company’s favorite form of social media, and do some research. What is it that you really would like to say? Relating the content in the information you provide for your readers is key, and will have people coming back for more. Make that connection through finding your own “voice” and focus on your subject. It is important to post on a wide variety of topics for various groups and audiences. By doing so, your readers get a feel for who you really are and what your company is all about.
We all like to “belong” and love the feeling of being a part of something – a group, club, organization, etc. Through touching your audience through your words and posts, you are building a relationship with your readers – thus giving people a cause to “belong” to something. This is very important and is an aspect in social media that many people do not take advantage of. Remember - social media is for you to connect and form relationships through conversation, not about selling, advertising, or yelling at the masses.
Once your audience has found that connection and cant relate many of their company’s up’s, down’s, and everything in between with you, a relationship is formed. They receive that feeling of belonging. Having this “feeling” is the key element to your brand… the emotional response.
CONGRATULATIONS: you are on your way to building your own tribe!
To keep this relationship alive, check back tomorrow on our blog for the next step: Conversation & Resolve.
If you haven't already, be sure to download this week's ebook, The 5 C's and R's for Successful Branding, for more information on how you can build and maintain your brand.
By Elise Tauzin
The Russo Group
