Step 2 - Resolve to Build Your Brand Through Conversations
Posted by Jaci Russo
Continuing with our tips in our previous blog – Content & Relate – the second tip for improving your brand through social media and good public relations is… Conversation & Resolve.
As stated before…
Your brand is NOT your LOGO. Your brand is NOT your PRODUCTS. Your brand is NOT your COMPANY.
Your brand is made up of a person’s emotional response to a company, product, or service.
Through relating your content to your clients/readers, you have established that emotional connection necessary to move the relationship forward.
The next step in maintaining that connection is summed up by the words Conversation and Resolve.
The information you have produced through your social media site of choice, creates the promise of your brand. Keeping up with this information creates a conversation among your readers. The conversation does not stop there. Extending the conversation aspect on your end will result in a positive image for you and your brand.
Ways to “extend the conversation” through the different types of social media include:
Twitter – users can send and receive messages known as “tweets”
Facebook - users can join networks organized by city, workplace, school, and region to connect and interact with other people. Users can also add friends and send them messages, and update their personal profiles to notify friends.
YouTube – users can upload and share videos
Blogs – users can maintain regular entries of commentary, descriptions of events, or other material such as graphics or video.
Simply by commenting on other’s blogs or pages, “liking” a status or video, or responding to a comment made on your page will strike up a conversation that otherwise would not have happened. By doing so, you resolve the open ended questions and relationships of those who were not once a full member of your tribe.
Spark up a conversation and get your followers involved in your cause. Your image will soon flourish into one that is caring and personal – because we really do care about our clients and what they think.
Let this be a start to your “corporate community tribe” that will follow you and respect your brand. Your promise = your brand.
Our next step in our 5 C’s and R’s progress to successful branding through social media using public relations is Communication & Reinvent. Check our blog tomorrow for more information on this wonderful progress and be sure to download the ebook,The 5 C's and R's for Successful Branding, see how you can implement these steps for your own brand.
GET THE CONVERSATION GOING!
Elise Tauzin
The Russo Group
