Step 3 - Communication to Reinvent Your Brand
Posted by Jaci Russo
Picking up where we left off from our previous blogs, let the third tip of the 5 C’s and R’s to successful branding through social media and good public relations continue.
You have your content and related it to your audience, establishing that emotional connection with your audience. The conversation aspect has been created, and now we are ready to communicate and reinvent.
As always – let’s take time to remember what your brand really is.
Your brand is NOT your LOGO. Your brand is NOT your PRODUCTS. Your brand is NOT your COMPANY.
Your brand is made up of a person’s emotional response to a company, product, or service.
You want your readers/clients to see what kind of person you are and what kind of company they are dealing with. We now have to implement the skills necessary for others to see how interested you are in who THEY are, what THEY do, and how you can help THEM. Take the time to personally engage in conversation and interaction with those who show potential interest in your company and all that it has to offer. A personal email or message through an inbox is more of a personal way to show interest as well. By communicating effectively, this will continue to build upon the relationship aspect of your brand.
Ultimately – it is the customers that are in control.
You can’t yell at them.
You can’t treat them like they are stupid.
You can’t buy their attention.
You have to be where they are.
You have to speak their language.
Social media is all about the communication. More times than none, successful communication is what “seals the deal”. Do your homework and background research to see what interests your readers and find out what it is exactly that they are looking for. Consistent delivery of your promise creates trust, trust promotes loyalty, and loyalty leads to advocacy.
If you utilize a blog, maintain a Facebook page, and even have consistent Tweets, then you’ll be well on your way to building you own social empire.
You are one step closer to reaching full successful brand potential!
Tonight – find your creative thinking caps and have them on and ready before you check back with us on our blog tomorrow for our 4th step: Creativity & Realize.
GET YOUR COMMUNICATION ROLLING!
Elise Tauzin
The Russo Group
