Step 4 - Realize Your Brand Through Creativity
Posted by Jaci Russo
I hope you brought your creative thinking caps today! If you have it, put it on and get ready for the ride!
We are continuing on with our brand progress through social media and great public relations – and now are on our 4th tip: Creativity & Realize.
Again, here is a quick reminder of what your brand really is:
Your brand is NOT your LOGO. Your brand is NOT your PRODUCTS. Your brand is NOT your COMPANY.
Your brand is made up of a person’s emotional response to a company, product, or service.
Social media allows us to target a wide range of audiences at one time. Anyone can just throw a blog post up and hope to have people visit their site and read their content. How successful can this be?
If you go fishing, are you just going to cast your line with just a hook? I don’t know about you – but if I want to catch the biggest and best fish, I’m going to attach the best bait I can find onto my hook before casting my line. This gives me a better chance to catch the trophy winning fish over the guy with no bait, right?
If your company does not have that “bait” needed to reel in the customers – what are the chances of you being successful?
Stand out from all of the other businesses in your field. Since the technology of Social Networking is still relatively new, most people still don’t know what to make of it, or how to take advantage of it. Being the first to use Social Media in your category gives you the opportunity to DOMINATE your category.
It is important to stay creative in your content and in how you plan to attract new business.
Realize - the consumer owns the brand - you must “change the conversation”.
Always be thinking on your toes and BE DIFFERENT.
People are exposed to more advertisements daily than they are aware of. The amount of advertisements does no good if he or she cannot remember what was said. This is where the “changing of the conversation” comes into play.
Fill your social media sites with information that is like no other sites in your category. Being different will set you apart from the rest. Creativity is key in being successful in the social media world. Create the bait that is needed to get people “hooked” on your brand.
I hope your thinking caps are secure and ready for an adventure with you and your social media site!
YOU ARE ALMOST THERE!
The fifth and final step: Consistency & React are to follow in tomorrow’s blog. Check back in with us to learn more!
Have some creative ways to “make the bait”? LET US KNOW! We would love to hear from you!
Have a safe creative adventure!
Elise Tauzin
The Russo Group
In case you missed them, the following are the steps 1-3:
Step 1 - Develop Content to Relate to Your Brand
Step 2 - Resolve to Build Your Brand Through Conversations
Step 3 - Communication to Reinvent Your Brand
and click here to download the ebook, The 5 C's and 5 R's for Successful Branding.
