Step 5 - Use Consistency for Consumers to React to Your Brand
Posted by Jaci Russo
Today we reveal the 5th and final “C & R Combination” tip that will help you in your brand identity journey through social media and great public relations.
I hope many of you had a great creative adventure after reading yesterday’s blog!
As a simple reminder – let’s recap what your brand actually is:
Your brand is NOT your LOGO. Your brand is NOT your PRODUCTS. Your brand is NOT your COMPANY.
Your brand is made up of a person’s emotional response to a company, product, or service.
We have covered content necessary in your social media site, along with the aspects of creating a conversation and relationship, and maintaining that relationship through successful communication and creativity.
This seems like it would be everything you need, right?
Well, there is only one little piece of the puzzle that is missing – Consistency & React.
By staying consistent with your content on the company’s social media sites – you are developing your brand. Branding is a promise between you and your customer. Consistent delivery of your promise creates trust. When trust is established, it promotes loyalty. Loyalty, in turn, leads to advocacy.
Consistency = advocacy.
Advocacy = reaction.
When something is seen or read consistently, there is a greater chance that people will remember the details. The reaction the consumer produces to the consistent information that is presented (in a creative and unique way of course) is in turn the success of your brand and company identity. When there is a call to action in a statement, this encourages outsiders to take a stance and thus creates a reaction. This reaction can be on several different levels, but ultimately is positive one.
Stay consistent and there is sure to be a reaction from your readers/clients – one that is positive and fulfilling.
CONGRATULATIONS!
You now have the 5 C’s and R’s that will help you successfully turn your brand around by using social media and great public relations!
Here is a recap of the 5 steps:
- Content & Relate
- Conversation & Resolve
- Communication & Reinvent
- Creativity & Realize
- Consistency & React
and the ebook:
The 5 C's and R's for Successful Branding
Stay true to these 5 simple tips while using social media for your company – and your brand identity us sure to be a positive one.
HAPPY BRANDING!
Elise Tauzin
The Russo Group
