Razor Branding Blog

Brand Buzz: Super Bowl Ads

Tune in to Brand Buzz today and every Monday at 5:15pm on KPEL 96.5.  Today we will be discussing the best part of yesterdays' big game, Super Bowl Ads.  Click here to download the ebook and follow along with the show.

The Super Bowl has long been known for the ads as much as the football.  Each year, it seems, the budget and the hype for the spots increase dramatically.  There are entire pre-game shows devoted to the ads.  This week we discuss the spots from yesterday and some classics from years past:

waSSSuppp 
Betty Bowl
may the Force Be with You
monkey Business
maC daddy 

In addition to the big budgets and high concepts, the thing that has given the Super Bowl spots their biggest hype is the element of surprise.  A new tradition this year has been the pre-release of spots.  During the weeks leading up to the game this year, companies released their spots to a flurry of PR and YouTube views.

What was your vote?  Which spots got your attention?  Who changed the conversation?  Tune in to KPEL 96.5 at 5:15pm today for Brand Buzz and we will chat all about it.  Download the ebook, Super Bowl Ads, to read more about the spots from years past.