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Welcome to the Razor Branding blog, dedicated to the promise behind the brand.

Here you’ll find tips, knowledge, opinions and insight, as seen through the eyes of The Russo Group – a strategic branding agency.

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Developing Digital Citizens

Brand Buzz: Changing Media Habits

American Airlines Attacks Brand

Brand Buzz: Social Media for Customer Service

Brandom Thoughts: Lady Gaga And Her Brand

What is Your Brand Plan?

Undercover Uniform Marketing Sports Branding

Brand Buzz: 6 Ways Twitter Builds Your Brand

Brandom Thoughts on Destroying Your Brand

TNT Uses Drama to Build Brand

Social Media Spreads the News

Brand Buzz: Linkedin to Build Your Brand

Social Media & Student Safety

Brand Advocates on Facebook

Brand Buzz: Sell Through eBay

Want More Likes on Facebook to Build Your Brand?

Caine's Arcade Brand

Brand Blunders to Avoid

5 Brand Builders With Pinterest

Brand Buzz: Social Media for Banks

YouTube Builds Brands

Brand Buzz: Power of YouTube

Online Brand Reputation Management

Buyology To Build Your Brand

Brand Buzz: How Can Social Media Work For You?

Brand Buzz: Best Ways to Build Your Blog

Trucking Their Way to a Strong Brand

Customer Service Builds Brands

Brand Buzz: Social Media Appreciation

Branding Is All About How You Say It

Brand Buzz: Brand Insights That Incite

Facebook Changes Business Pages for Branding

Save Time With Social Media

Brand Personality

Brand Buzz: Social Media Security

Brand Like a Boss

14 B2B Social Media Resources

Brand Buzz: Happy Mardi Gras

Ads With Their Own ADitude

Build Your Brand With Humor

Brand Buzz: Is Your Website Building Your Brand?

Worst Super Bowl Ads of 2012

Best Super Bowl Ads of 2012

What's in Your Brand's Name?

Brand Buzz: Super Bowl Ads

Step 5 - Use Consistency for Consumers to React to Your Brand

Step 4 - Realize Your Brand Through Creativity

Brand Buzz: Great iPhone Apps

Step 3 - Communication to Reinvent Your Brand

Step 2 - Resolve to Build Your Brand Through Conversations

Step 1 - Develop Content to Relate to Your Brand

Brand Buzz: 5 Tips for Successful Branding

Agencies Discuss Building Your Brand

Brand Identity Gone Bad

Brand Buzz: How to Brand Like Steve Jobs

3 Ways to Use Pinterest to Build Your Brand

They Brand What You Eat

Brand Buzz: Choosing Your Brand's Path

Sale! Sale! Sale! 5 Ways to Destroy Your Brand

10 Ways to Blow Your Brand Position

Best Brand Ads of 2011

Resolve to Build Your Company's Brand in 2012

Brand Colors Cause Can Confusion

Brand Who Dat!

One Man Brand Changes American Soccer

Does Your Brand Have the Juice?

Brand Buzz: Use Social Media to Create Your Holiday Buzz

Is Your Brand Green for Christmas?

Building a Brand

Brand Buzz: Media Management

Brand, Boycotts, and the 99%

Google+ Challenges Facebook Brand

Branding Beats Competition

Give and Your Brand Shall Receive

Brand Buzz: Plan Your 2012 Budget

Trump's Brand is His Greatest Asset

How Far Should Advertising Go?

Burger Wars: Wendy’s Goes Old School to Bulid Brand

Brand Buzz: Lafayette Lights

Brand Buzz Takes a Holiday

Facebook' Frictionless Sharing: The Next Brand Thing?

Brand Buzz: Turning Facebook Into Profits

The Kardashian Brand Strikes Again!

Manliness In Advertising: Put A Fork In It

The Netflix Brand: A Cinematic Disaster

Could Your Brand Use a McRib?

Brand Buzz: Turning Facebook Into Profits

Brandageddon: Chapstick Chaps Fans

Brand of Heroes at the Lafayette Air Show

Halloween Branding

Brand Buzz: Monetizing the Facebook Like Button

The Unfaltering Tebow Brand

Local Branding: All About the Connection

Starbucks' Brand Goes Blonde

Building Your Brand By Being You, Not Someone Else

Brand Buzz: Copycat Ads

Chipotle Changes the Conversation

Smarketing of the IPhone 4S Brand

Nomenclature: First Step of a Brand Identity

Brand Buzz: Insurance Ad Wars

Dr. Pepper Ten: Exclusive Brand

Brand Fakes

Beware of Holiday Branding

Steve Jobs: Brand Innovator

Brand Buzz: ReBranding Done Right

What’s a Baseball to a Brand?

Klash Nation: The Next Big Thing in Social Media?

Busted In Acadiana: Brand Under Attack

Brand Buzz: Trends in Social Media Demographics

Zombie Brands: Back From the Dead

Darling Brand Website

Brand Buzz: Handling Negative Social Media

Maryland Uniforms: Bold Branding?

Most Interesting Brand in the World

Think Before You Brand

Brand Buzz: Power of Differentiation

EcoKat: When Going Green Goes Bad

Awful Ad Fads: Priceless Got Who Dat?

Expand Your Brand Virally

Brand Buzz: Randy Moss and Your Brand

HP Burns Their Brand

In-store Demonstration: Catalyst for Brand Communities

Should Employees Have Access to Social Media?

Expand Your Brand: Its never too late

Build Political Brands Through Social Media

Contests to Build Your Brand?

How Far Will You Go to Protect Your Brand?

Brand Buzz: Role of Email Marketing

Branding Nerdiness: The kids who can’t dance

Is Your Brand Playing 2nd Fiddle?

Leggo My Logo

Brand Buzz: Role of Email Marketing

Pump the Brakes: Advertising Clichés to Avoid

Check Out Your Brand by Checking-In

Brand Buzz: Branding v Pigeonholing

Lafayette Little League Goes to the World Series

Brand Promises Broken

Target Builds Brand :15 at a time

Brand Buzz: Class Review

Register Now: Social Media Brand Class

Brand Advocates Tell Your Story

What Your Domain Says About Your Brand

Brand Buzz: Social Media for Customer Service

Do You Monitor Your Brand Online?

The One Reason You Should Participate in Social Media

Your Social Media Brand Camp

Brand Buzz: Build Your Tribe

What's Your Brand's Sign?

Build Your Brand With Intrigue

Brand Buzz: Is Google Plus for You?

2 Ways Google Can Help to Build Your Brand

3 Ways to Make Time for Branding

Brand Buzz: Build Your Brand With YouTube

Secrets With Social Media?

Brand Your Direct Mail

Football Cops

Social Media Means More for Your Brand

Brand Buzz: Social Media for Retailers

3 Ways to Raise Prices Without Brand Backlash

Brand Buzz: How to Manage Your Media

Do You Differentiate Your Community's Brand?

Brand Identity Reversions

Brand Buzz: Social Media Success Stories

Grand Rapids Video Brand Builder

UFC's Social Media Built Brand

Does Saturation Break Your Brand?

Brand Your Industry

Brand Buzz: Finance Industry and Social Media

8 Ways to Destroy Your Radio Brand

You Can't Crowdsource Your Brand

Change Your Brand's Conversation

Is Your Brand Bland?

Brand Buzz: Building a Personal Brand

Branding is About Being Liked

Brand Buzz: Social Media and the Job Search

RUSSO Brand iPhone App

Emotional Connections Build a Brand

Best of Social Media

Best of Branding

Brand Buzz: Best iPhone Apps For Business

Branding for a Cause - Part II

How Does Social Media Impact Brand Promise?

Brand Buzz: Brand Personality

Brand For Love or Money?

Behavioral Targeting - Privacy Invasion or Brand Building?

Misinformation Will Hurt the Brand

Brand Buzz: Branding for a Cause

Is Cheapest Best for Your Brand?

X Marks the Spot for Your Brand

Best Brand Use of Facebook

Brand Buzz: Facebook for Business

Build Your Brand With a Blog

Can You Change the Conversation for Your Brand?

Brand Buzz: Blogging Builds Brands

Should Brands Hold Customers Hostage?

Is Your Competitor in Brand Decomposition?

Brand Buzz: QR Codes to Build Your Brand

Are You Hiding Your Social Media?

Are You Trying to be Better Than the Competition?

Can you Expand Your Brand?

Brand Buzz: Branding to Sell

First Friday Social Media Breakfast

Your Brand = Their Way

Build Your Brand by Being Enchanting

You Have to be Different to be Better

Brand Buzz: Use Linkedin to Build Your Brand

Facebook Pages - Local Edition

Anybody Can Build a Facebook Page

Brand Buzz: Save Time With Social Media

Brand Empathy

Post Recession Branding

Brand Taglines Matter

Branding an Industry

Brand Buzz: Local Business Branding

Happy Mardi Gras

Happy Lundi Gras!

Worst Websites

Is Your Website a Secret?

Landing Pages Convert Visitors to Customers

The Big Red Fez: How to Make Any Website Better

Brand Buzz: Submit the Worst Websites

Identity of Your Brand

Statue of Liberty is Suffocated for the Brand

Need Girl Scout Cookies?

Can Celebrities Build Your Brand?

Brand Buzz: How Can Radio Build Your Brand?

VW Builds Their Brand

Brand Buzz: Open Source

Platinum Rule of Branding

Open Mouth Insert Shoe to Hurt Brand

Do Super Bowl Ads Build a Brand?

Brand Buzz: Employees Help or Hurt Through Social Media

Happy 10th Birthday to RUSSO

Most Interesting Man on Facebook Builds Brand

Brand Buzz: How Do You Listen To Your Consumer?

Instant Business Success

Intel Chases Their Brand

Brand Buzz: Soda Can Brand A-Z

Who Do You Attract With Your Brand Magnet?

5% vs Brand Advocates

10 Tips to Hit Your Brand Target in 2011

Brand Buzz: Stop Social Media Time Suck

Should You 'Friend' Your Parents on Facebook?

Brand Story Builds Connection

Your Brand Reflects Your Values

Starbucks' Brand Identity Evolves

Brand Buzz: Brand Identity Evolution

Are You Putting Lipstick on a Pig?

Me-Too Company vs. Counter-Brand

Ogilvy's Business Advice for Branding

Building Your Holiday Brand

Digital Story of the Nativity

See You Next Year

Phone Books Demise Of Your Brand

Brand Buzz: How to Use Your Website to Build Your Brand

Brand Buzz: Use the Internet for Your Local Business

Best Holiday Branding Commercials

Taglines: Defining Personality of Your Brand

Brand Buzz: Blogging to Build Your Brand

How do You Brand Water?

Brand Buzz: Brand Identity Power

Cut to the Core of Your Brand

Lafayette Lights Builds Christmas Brand

Brand Buzz: Do You Have Questions?

Worried About Privacy Settings and Your Brand?

Brand Buzz: Blogging

Lemonade Looks at Advertising

Brand Buzz: Are You Listening?

Brand Buzz: Questions?

Old Spice on Branding Break?

Brand Identity in Action

Miners Dig Oakleys Brand

Brand Buzz: What is Branding?

Breakaway Brands for 2010

Is There a Gap In their Brand Identity?

Brand Buzz: 5 Ways to Drive Brand Demand

Does Your Corporate Culture = Your Brand?

Brand Buzz: Is your Marketing Magnetic?

Top 10 Brand Tagline Mistakes

Brand Buzz: 8 Principles of Branding

Does Surprise Beat Frequency to Build a Brand?

Brand Buzz: Social Media Builds Brands

Allstate Changes the Conversation About Their Brand

Brand Buzz: Branding Through Video

Are You Branding With Your Message?

Place Your Brand

Brand Buzz: Branding with Collateral

Effective Advertising Builds Brands

4food's W(hole) Burger Builds Brand

Is Snooki Building Gucci's Brand?

Branding Through Print

Forbes: Best Brands Built With Social Media

Building a Brand During a Down Economy

Brand Buzz: Power of Websites for Branding

Empty Words Can't Fill Your Brand

Don't Frankenstein Your Brand

Brand Buzz: Power of Radio for Branding

Branding Through Foursquare

Are You Your Target Consumer?

Brand Buzz: Power of Brand Identity

Operations Will Make or Break the Brand

Is Your Brand Identity Recognizable?

Five Fingers Builds a Brand With Your Feet

Brand Buzz: New Rules of Public Relations

9 Ways New Media Provides Branding Opportunities

10 Tips to Choosing an Advertising Agency

It's a Small World After All, for Advertising Agencies

Advertising Should be Unique, Right?

Brand Buzz: How to Calculate Your Ad Budget

Old Spice Builds a Brand with Personal Videos

Which Books Changed Your World?

Brand Strength from Caring

5 Ways to Drive Brand Demand

Russo Brand Song

Russo Got Brands

One Thing for Your Brand

Bad Billboards Hurt the Brand

Branding With Great Outdoor Ads

Brand Buzz: 3 Steps to Insights that Incite

Brand That's Hip To Be Square

Brand Buzz: 8 Ways to Fail Building a Brand

Spartans Will

Who Are You?

Are Businesses Using Social Media?

Brand Buzz: Struggling Brands

Dropping Chevy?

Branding Come Undone

Do You ‘Like’ These Jeans?

Brand Buzz: No-Brand Branding

Palindrome: Lost Generation

3 P’s of Communication

Good Brand Partners?

Brandom Thoughts: Consumer Connection

Does Your Brand Need a Social Media Expert?

How Can You Stop Wasting 50% of Your Advertising?

Connect with the Consumer

Brand Buzz: Brand Personality

Brandom Thoughts: It’s Social Media Time

How Do I Choose An Agency?

When I Grow Up…

Brand Buzz: Glee

Brandom Thoughts: Change The Conversation

Acadiana Business Hall of Fame

Brand Buzz: Drive the Brand

Brandom Thoughts: Celebrity Endorsements

Power of Print?

Power of the People

Brand Buzz: Brand Gospel of Gaga

Brandom Thoughts: Gaga Guest

What Color Is Your Success?

Characters Welcome

Gaga Gets It

Brand Buzz: License Strength

No Time For Social?

Feel…Not Think.

Brand Buzz: Bank Branding

Brandom Thoughts: Power of Consistency

Be Authentic

Power of Brand Consistency

GQ Knows Your Facebook Friends

Brand Buzz: Branding For a Cause

Brandom Thoughts: Change the Conversation

Did You Learn Anything?

Change The Conversation. Period.

Starbucks is Super Social

Brand Buzz: Magnetic Marketing

Brandom Thoughts: Brand Busters

Are Brands In or Out?

Brands Go Hollywood

Brand Buzz: 6 Ways Brands Should Use Social Media

Brandom Thoughts: Twitter

Nestle ‘Embraces’ Facebook Fans

Bravery’s High Rate of Return

Brand Buzz: 9 Reasons Brand Revitalization Fails

Friday Series: Brandom Thoughts

Calling Them Out By Name

Barriers To Entry?

27 Great Brands of Tomorrow

Brand Buzz: Best iPhone Business Apps

Friday Series: Brandom Thoughts

Show Me, Don’t Tell Me

Ask Mr. Brandypants

Brand Buzz: The Power of Branding to Sell

Great Content = Sales

Friday Series: Brandom Thoughts

Just Enough?

Brand Buzz: 8 Principles of Branding

Moving Forward?

Best Ways to Destroy Your Brand - Pt. 5

Best Ways to Destroy Your Brand - Pt 4

Best Ways to Destroy Your Brand - Pt. 3

Best Ways to Destroy Your Brand - Pt. 2

Brand Buzz: What is a Brand

Best Ways to Destroy Your Brand - Pt 1

Don’t Convince…Connect

Innovate or Die

Brand Buzz: Success Stories

On My Birthday

Man’s Last Stand

Slug Bug. Punch Dub. To “Think Small” is to think big.

My Generation

Search On

Brand Buzz: Recruitment and Job Search

We Believe

Reputation Management Nightmare

Science or Art?

Set It and Forget It

Go Local

Brand Buzz: Plaxo

Tablet? Pad? A Rose By Any Other Name…

Believe in the Brand

Love a Great Success Story

Making an Impression?

10 Reasons Companies Avoid Social Media

Brand Buzz: FriendFeed

The 5th and 6th P of Marketing

Brand is a Verb

Branding - Quantity or Quality?

Check Out the Russo App

Milking “Got Milk”

Brand Buzz: Slideshare

Do You ‘Live In The Know’?

Is it Logical?

Can Print Survive?

Are You Asking the Right Questions?

Brand Buzz: Gaming

Feels Good to Be Right

Mobile Mobile Provides a Bright Spot at the End of 2009

Brand Buzz: Restaurant

10 Marketing Predictions for 2010

Fear of Product Failure?

Brand Buzz: Web 2.0

Say It So They Feel It

Brand Buzz: Hospitality and Tourism

Spending During Downturn Improves ROI

Do You Know Your Consumers?

Shoot Your Next Movie With an Iphone

Brand Buzz: Whrrl

How Can You Be a Good Client?

Can Tiger Woods Still Walk on Water?

Brand Buzz: Personal Branding

Do You Tell Your Brand Story?

Ikea Invites You to Tag Yourself

Brand Buzz: LinkedIn

The Campaign Evolves Into The Conversation

Happy Thanksgiving

Prepare For Combat

The Power in Truth

Will AOL be better as Aol?

Brand Buzz: Social Media for Financial Industry

How To Get Word of Mouth for Your Brand

$3,000,000 for a Pair of Shoes

Best Commericals of the Decade

Are You Different Enough?

Brand Buzz: YouTube

Healthcare and Social Media and You

Macy’s Gets It

Lottery Winners

Do Consumers Love You or Are They Using You?

Brand Buzz: YouTube

3 Best Steps to Build Your Brand

How Do You Sell More?

7 Steps to Develop Advocates for Your Brand

Are You Listening For Your Brand?

Brand Buzz: Best Practices of Healthcare with Social Media

CMOs Need Operations to Keep Promise Behind Brand

Marketing Masterpiece Theatre Salutes Baked In

Kutiman’s Collaboration

Can You Live in the Public Spotlight?

Brand Buzz: Flickr

Is it the Head or the Heart?

Facebook Manners

Social Media Works For Small Business

Why Are Retailers Avoiding Social Media?

Brand Buzz: Listening

Do You Have a Community Manager?

Top 10 List of What Letterman Did Right

How Powerful Is Your Business Card?

How Do You Choose Your Ad Agency?

Brand Buzz: Blogging

Want to Watch Apple Evolve?

Photoshop Disasters

Print is Dying - Part 3

Fall in Love With a Beautiful Italian

Brand Buzz: B2B Marketing with Social Media

How Can Epilepsy Research Cure Advertising?

Where Were You the Year the Media Died?

Brand Buzz: How Can Business Benefit from Twitter

7. Do You Sharpen The Saw?

6. Do You Synergize?

5. Do You Seek First To Understand?

4. Do You Think Win/Win?

3. Do You Put First Things First?

2. Do You Begin With The End In Mind?

Brand Buzz: Social Media for Retailers

1. Are You Proactive?

Did You Know 4.0?

Budgets Will Be Increasing

We Are Not Executioners

Brand Buzz: Branding with Social Media

6 Most Important Questions in Branding

$1M Brand Aid Launches

What Do You Want To Know?

Do You Need An Internist or Pharmacist?

Write The Way You Speak

I Heart My Thing

Your Camouflage Will Protect You

Brand Buzz: Facebook

9 Lessons Microsoft Learned

Do You Dialogue?

Do You Listen?

Do You Connect?

Do You Delight?

Brand Buzz: Plaxo

William H Macy - The Ad Man’s Actor

Measure Twice, Cut Once

Brand Buzz: Ebay

5 Reasons Why Coupons Don’t Work

As a Teenager in the 80’s…

Vote Early, Vote Often

KPEL Brand Buzz: Slideshare

Who You Know or What You Know?

Push or Pull?

9 Ways to Tell Your Brand is Struggling.

Have You Ever Thought About…

What’s on Second?

Winning Sales Strategy?

Brand Buzz: FriendFeed

The Impact of a Guitar

Which Cow Do You Prefer?

Do You Budget For Outcomes?

Why Do Consumers Pick Your Product? Is It Your Product?

Brand Buzz: Web 2.0

Why Do Consumers Pick Your Product? Is It Your People?

Why Do Consumers Pick Your Product? Is it Your Price?

Why Do Consumers Pick Your Product? Is It Your Customer Service

10 Principles of Good Design

Companies Make Products but Consumers Buy Brands.

Brand Buzz: Whrrl

Do You Want a Sustainable Competitive Advantage?

Does Social Media Matter?

Brand Buzz: Craig’s List

Are You Ignoring 1/4 of Your Potential Consumers?

Is Free a Strategy?

3 Part Series - “You”, “Life”, “Search”

Brand Buzz: LinkedIn

“You”

Looking For a Taco?

Social Media is Not a Strategy

Brand Buzz: Flickr

Wash. Rinse. Repeat.

Plan It Out - Ahead of Time

Are You a Social Media Guru/Expert/Diva/Superstar?

Promise or Expectation?

Brand Buzz: Blog

Reach Everyone

Set It and Forget It

Driven To Change

Dance, Dance, Dance

Brand Buzz: YouTube

Land of Plenty

You Want To Control The Conversation?

The Original Message Trainers

Is it Your Location or Your Food?

Is it Your Benefits or Your Audience?

Brand Buzz: Facebook

Blog of the Month

Advertising in the Real World

Make a Glocal Connection

9 Signs You’ve Over Extended Your Brand

The Art of Branding a Cause

To be Free or To be Premium - That is the Question

Brand Buzz: Twitter Tips (Twips)

Long Live the Commodity

Are You Monet?

What’s The Message?

Let’s Hang Out in Atlanta

Basement Rates for Big Time Advertising

Fish Where The Fish Are

Are You Luxury or Premium?

Brand The Conversation On Radio

To Pitch or Not to Pitch…?

3 C’s of Social Media

World’s Best Lover

Don’t Stop The Clock To Save Time

ROTNEM = MENTOR

Corporate Culture in the workplace.

DIY Me

What is your Brand Worth?

Baby Got Brands

Change The Conversation

Pick Me, Pick Me

What Do You Stand For?

Whrrl-ing From Festival International

It’s All Changing So Fast

Content Is King

Whrrl-ing Festival International de Louisiane

The Domino’s Effect

Bring Back The Jingle

You Have To Listen To The Conversation

What About The Weight of The Books?

Mind Reading - The Ultimate Super Power for Branding

Can Design Save The Newspaper?

Pause Before Panic

6 Naming Styles

The “Brand” of Professional Baseball’s Demise

Thank You Dutch

Create an Emotional Connection For Your Brand

Boys and Girls Club “Running of the Ducks” Campaigns

Bad Logo, Really Bad

Mr. W

Dying Industry

Great Spot

10 Reasons Why Small Agencies Rock!

How Important are Advertising Awards to the Agencies?

Office Fun Day

Disney Sells Them By The Dozen

Make My Logo Bigger

First Things First

Good Design is Important

Selling Hope

Holiday Inn With a Shiny New Look

Get Real…Seriously

Are You One In A Million?

Scripps Snips Daily in Denver

How To Brand - Part 3 - HARMONY

How To Brand - Part 2 - CONNECTION

How To Brand - Part 1 - FOCUS

9 types of Facebook Friends

Taking it to the Streets for Tea

Let Your Bricklayer Lay

17 Steps To Choosing An Ad Agency

Museum Monetizes Media

High Life Sees Sales Go Higher

Are You Cheap Enough?

The Front Line of Your Business

Have You Heard The Buzz About Emanuel Rosen?

Brand Your Cattle?

Why Package-Goods Companies Should Market to Men

10 Ways to Streamline Brand Plan for 2009

Brands that Got Punk’d by Social Media

CMOs Not So Thrilled With Their Agencies

22 Immutable Laws of Branding

Are You Boring Enough?

15 Ways to Brand Your Restaurant Through Social Media

Bowl Spots Don't Brand

Ad Age - Top 10 Spots of the Super Bowl

Super Bowl TV Spots - Part 3

Super Bowl TV Spots - Part 2

Super Bowl TV Spots - Part 1

13 Best Marketing Books of 2008

25 Of The Worst Business Failures in History

Companies In A Recession

Your Customers Are Online

Branding Is About Trust

5 Top Types of Subliminal Advertising That Influence Branding

Brand Identity Evolution

Branding Through iPhone

Employees Brand You

Major News Breaks on Twitter

Bank Brands Can Rise Again

United States of Logos

Heidi Cody - American Alphabet - Advertising IS Art

6 Of The Reasons Why I Love Natchez, MS

Are You Influenced by Promo Items?

Focus on Your Brand

Brand Your Employees

Independent Ad Agencies Tapped in 2009

The Brand of Music or Every Song Sounds The Same

Brand New Day - 7 Things to Look For In Your Brand

Have Fun With Your Brand

Developing Your Brand Plan

Branding for the Entrepreneur

Brand Image

Razor Branding - The 5 R's to a Successful Brand

Great Moments in Elevator History

Media Management: Reporting Results

Don’t Blame the Billboard – When Outdoor Campaigns Just Won’t Work

Branding Through Facebook

Target Demographic: Human Beings*

50 Ways to Get Your Give On

Branding: The Promise

Why a Logo?

Putting your Creative Campaign out to Pasture

Viral Video Has to Actually Spread to be Viral

Branding is All About Emotion

Top 5 Identifiers of the Illustration Type

7 Tips for Brand Names

Best Ways for Brands to Utilize Social Media

Christmas Spirit Or What Goes Around Comes Back to Bite You

Top 50 Brands of the Year

The Russo Group Holiday ‘Card’

Jump Into Levi’s

I’m a Body Copy, Can I Get a Little More Information, please?

Brands Attract Relational Customers

I’m a Headline, How are You?

Will you spend an extra $50?

Have It Your Way

Jared…Michael…Michael…Jared

Tribes - It’s Where We Belong

Tribes Make The World Go Round

Football and the Economy

The Russo Group – Celebrates its 2nd Annual ''Talk Like A Pirate Day''

RIDING OUT THE STORM (Literally)

The Olympics, Awards and Basketball

Theme Song

When a Good Idea Goes Bad

Hello. I’m Brand New.

Staying The Course

To Blog or Not to Blog…

Last Man Standing (Writers’ Strike Aftermath)

The Effects of Branding During a Slowed Economy

Your Friendly Neighborhood Branding and Integrated Marketing Agency

Working on a Mac in Starbucks*

Embracing Your Inner Pirate

Creativity Matters

Radio Renaissance

Who You Say You Are – Logos & Branding

Some Thoughts about Agency

Breaking The Routine

Reporting the Results – Are You Receiving Breakdowns on How Your Advertising Dollars Are Being Spent?

Finding MB Right – Choosing the Perfect Media Buyer for Your Business

It’s so hard to say goodbye

Google. Point. Click. Pay. Ship. Receive. Repeat.

A good ad is a great performance, or at least it should be.

Advertising Bedtime Stories

When Cost Doesn’t Matter – Understanding Your Customer’s Values

Fatal Flaws

The 12 Week Rule-Know When to Expect Results from Your Media Buy

Web 2.0 – The Future of the World Wide Circus

A Condensed History of the Great Advertising & Marketing Wars — Part VII or Divide et impera *

Camera Savvy Executives

Down…Set…Mic: Are you ready for the media game?

The Tale of a Designer and his Journey.

Just Me and My Mac — The Private Musings of an Agency Art Director

My Mom Just Created My Website…and Other Disasters

So You’re Saying I’m a Logo?

Putting your Creative Campaign out to Pasture.

Top 10 Pick Up Lines of a Media Sales Rep

When Bad Names Happen to Good Companies.

Along Came a Spider – Search Engine Optimization

What Your Last Agency Might Have Forgotten – A Strategic Brief