Brand Buzz with Jaci Russo

Tune in every Monday at 5:20pm to KPEL FM 105.1 on your radio or online at  www.kpel1051.com for another installment of Brand Buzz.  On this week’s episode of Brand Buzz we will be talking about how to harness the power of branding to sell.

One of the most important elements is credibility.  If the brand identity is credibility based then the customer will not want to buy anywhere else.  This is achieved through psychology and persuasion.

Credibility needs a stronger brand image.  With a great brand identity then the credibility is instantly gained and now it’s just yours to lose.

If you would like additional information, please click here to download the free ebook and learn more about how to harnass the power of branding to sell.

The most important aspect of building a brand is establishing an emotional connection with the consumer.  That comes from changing the conversation and telling a story that the consumer will feel while highlighting benefits they want, not from a list of features.

Please join our Facebook page at:

Brand Buzz

KPEL

Jaci Russo

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KPEL

Jaci Russo

Feel free to contact us if you have questions for the show.  If you haven’t already, please subscribe to receive the Razor Branding Blog either via email or reader to receive daily updates and information regarding branding.

Recently, Google implemented a new feature called “real time search”.  With search engine optimization being the big prize that everyone is striving to maintain, this could really put a wrench in the works.

Now Facebook and Twitter status updates are a part of that record.

Google Real Time Search for Brand

Think about what that could mean for your company or product.  Now anyone that references you in a Facebook or Twitter post, posts that they think might be only seen by their friends, will now show up to the world.

Inc. Magazine reported that 90% of purchases are made after online research.  When your consumer goes online to research you, they won’t just find informed analysis, they will also find comments made by anyone, even your competitors.

Are you protecting your reputation?

If not, you have to start doing so now.  Your brand is to value to have someone hijack it.  It only takes one negative comment to turn off a potential consumer.

What do you do?

1. Make sure the names of your key executives, company, products, etc are all claimed on social media sites like Facebook and Twitter.
2. Set up a “Listening Station” either through Google Alerts or a service like Radian 6 to know what is being said about you
3. Create your own messages.  Be proactive with telling the story about your company and product.
4. Have a crises communication plan so you have a proactive solution ready if someone starts attacking your brand.

It’s not too late, but you need to start now.  Prepare yourself.

It’s not just consumers that can be affected.  What about your shareholders.  How valuable will your stock feel to them if it is being trashed online?  Ask United Airlines.  They saw an 18% drop in stock prices during the week following the release of a consumer generated video ‘United Breaks Guitars’ on YouTube.

Building your brand is all about developing an emotional connection with consumers that is so strong it changes the conversation and turns them into brand advocates.  Use the power of search engine optimization to help you build the brand.

Brand Buzz

Tune in every Monday at 5:20pm to KPEL 105.1 on your radio or online at www.kpel1051.com for another installment of Brand Buzz.  On this week’s episode of Brand Buzz we will be talking about the gaming industry.

We will discuss why branding is so important to every industry but especially gaming.  There are so many choices for the entertainment dollar and it is crucial that an emotional connection is made to further the relationship.  The question is how can companies use the new tools of social media to not only attract more guests but get them to be advocates for the brand.

Social media provides a series of opportunities for potential consumers to interact with the brand and be persuaded on why the casino might be a good choice.  With control in the hands of the consumer, social media is also a place for businesses to focus on reputation management.  A few bad reviews online and it is the equivalent of millions of people being told to not go there.

Today, on Brand Buzz, we will be discussing the options that casinos have to protect their brand while growing their business.

If you would like additional information, please click here to download the free ebook and learn more about how important branding is and what tools you should use to help.

Please join our Facebook page at:

Brand Buzz

KPEL

Jaci Russo

Or you can follow us on Twitter at:

KPEL

Jaci Russo

Feel free to contact us if you have questions for the show.  If you haven’t already, subscribe to receive the Razor Branding Blog either via email or reader to receive daily updates and information regarding branding.