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Razor Branding™: Elements

The elements of RAZOR BRANDING provide a proven system that assesses where you are, where you want to be, and what it will take to get you there. They also provide the framework and architecture for implementation. The following are a few of the elements that make up our process.

Brand Assessment Touchpoint Architecture Social Media Applications
Consumer Profiling and Research Psychographic Mapping Campaign Architecture
Consumer Experience Evaluation Touchpoint Mapping Media Planning
Competitor Analysis Touchpoint Development
Opportunity Analysis Brand Viability and Registration
Name & Identity Analysis Trademark Architecture Domain Search
Media Usage Analysis Naming Conventions Federal/State Trademark Search
Identity Development Trademark Registration
Internal HR Branding Tagline and Descriptor Development Cross Cultural Evaluation
Message Training Identity Standards
Retention Initiatives Trademark Registration Measure and Impact
Buy-In Programs Performance Audits and Evaluation
Brand Launch/Implementation Brand Management Guidelines
Brand Strategy Website Development Consumer Perception Evaluations
Brand Positioning Collateral/Sales Materials
Message Development Public Relations