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Your promise is your brand. It connects you and the customer,
developing a relationship that can either flourish or fade. But
to even get to that point you must first find a way to get their
attention and hold it. In order to do so, you must identify your
value proposition – the one thing that sets your company
and the product you are offering apart from the competition – always
making sure it is a difference that can be delivered.
It is important to also understand that once a company makes
a purchase from you or engages in using your service, they become
your customer and should be treated as such. The conversation
changes at this point, along with the dialogue. Now is the time
to nurture the relationship, ensuring that the buyer remains
a buyer – eventually turning them into a brand advocate.
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