Jaci Russo, Sr. Partner, explains, “We are thrilled to be expanding into Dallas and to have the opportunity to work with two seasoned veterans. The knowledge and experience that Tom and Gordon bring to our team is extraordinary. This will help us continue to serve our regional and national clients even better.”
Most recently, Tom Marcantel served as Sr. Creative at Large/Brand Strategist with the Little Rock-based CJRW. Prior to joining CJRW, Tom was a partner in the Dallas-based Marcantel Crouch LeBlanc (MCL), specializing in brand development and brand strategy and Vice President Creative Director for Hadeler Sullivan & Law (Marc USA), leading the creative development for such accounts as Tony Roma’s, Bennigan’s Grill & Tavern, Mr. Rooter Plumbing and Blue Cross Blue Shield.
Tom’s insight has helped him win numerous national awards, including recognition from Communication Arts Magazine, NY Art Directors Annual, Print Magazine – Regional Design Annual, American Corporate Identity Annual, DSVC Show and the New York Festivals. He is a member of the AIGA, Dallas Society of Visual Communications and the Dallas Producers Association.
Prior to starting the Dallas office of the Russo Group as Sr. Brand Developer, Gordon Law ran his own consultancy where he worked with clients and agencies, providing senior-level strategic planning and account management services on the brand and media sides of the business. Previously Gordon was Vice President of Media & Strategic Planning at Slingshot, and was Partner/Client Services Director at Numantra where he led all account service and media functions as well as client strategy.
Co-founding Numantra, Gordon served as General Manager of Bozell Kamstra/Austin, part of the Bozell Group of agencies that specialized in technology and business-to-business. Gordon joined Bozell Kamstra following a six-year stint at Hadeler Sullivan & Law (HS&L), named by Adweek magazine as “the fastest growing agency in the Southwest two years in a row”. While at HS&L, Gordon published a book titled “How To Be A Hero”, a treatise on an innovative approach to media planning and buying.
Gordon also served as Senior Vice President/Director of Client Services at Keller Crescent Company where for almost nine years he led client services. Gordon has also worked for Backer Spielvogel and Grey Advertising and on the client side at Pizza Inn after beginning his advertising journey at Moroch & Associates.
Throughout Gordon’s 30-plus year career he has been fortunate to work with clients such as McDonald’s, Fujitsu, Blue Cross Blue Shield, Taco Bell, Sprint, Mr. Rooter, McAfee, Chuck E. Cheese’s, American Heart Association, Overhead Door, Greyhound, Subway, Neiman Marcus and Suzuki Motorcycles among numerous others.
About RUSSO: RUSSO is a branding agency that focuses on changing the conversation to build an emotional connection with consumers. Headquartered in Lafayette, Louisiana, the firm was co-founded by a brand strategist and a creative director and is staffed by boomerangers who grew up in Louisiana, worked in larger markets (New York, Los Angeles, Seattle, Dallas and Chicago) and returned home providing a unique insight into consumers on a local and national level. The firm utilizes a hybrid of communication services including traditional, online, social, digital and public relations to build brands for their clients.