San Francisco, CA – (November 1, 2011) -Santa.com, the San Francisco based website with a direct line to the big guy, tapped Lafayette, Louisiana branding agency, The Russo Group, to handle their branding, marketing and advertising for the 2011 Christmas launch.
RUSSO is tasked with identifying target consumers and developing messages that will compel action. In addition, RUSSO will be handling the media planning and buying for Santa.com.
About Santa.com: Santa.com is a safe, family-oriented site for children and their families. Santa.com seeks to make gift-giving easier and more rewarding while providing kids the magical experience of corresponding with Santa and creating the ultimate Wish List.
About RUSSO: RUSSO is a branding agency that focuses on changing the conversation to build an emotional connection with consumers. Headquartered in Lafayette, Louisiana, the firm was co-founded by a brand strategist and a creative director and is staffed by boomerangers who grew up in Louisiana, worked in larger markets (New York, Los Angeles, Seattle, Dallas and Chicago) and returned home providing a unique insight into consumers on a local and national level. The firm utilizes a hybrid of communication services including traditional, online, social, digital and public relations to build brands for their clients.