consumer insight

Brand Buzz: What is Your Value?

by Jaci Russo on

Tune in to KPEL 96.5 at 5:10pm for Brand Buzz every Monday to learn how to build your brand.  Each week we focus on different tips and tools you can use to build your business.  Today we will be talking about your value proposition. What are your consumer’s expectations? In his book, Rethinking the Sales Force, Neil Rackham writes that [...]

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Brand Buzz: Is the QR Code Dead?

by Jaci Russo on

Tune in to KPEL 96.5 at 5:10pm for Brand Buzz every Monday to learn how to build your brand.  Each week we focus on different tips and tools you can use to build your business.  This week we will be discussing QR (Quick Response) Codes and whether their time has come to pass. As soon as any new tool [...]

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Brand Buzz: Disney Does it Best

by Jaci Russo on

Tune in to KPEL 96.5 at 5:10pm for Brand Buzz every Monday to learn how to build your brand.  Each week we focus on different tips and tools you can use to build your business.  This week we are focusing on Disney’s approach to branding – studying at the knee of the master, as it were. Last week, our [...]

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Brand Buzz: Dick’s Changing the Conversation

by Jaci Russo on

Tune in to KPEL 96.5 at 5:10pm for Brand Buzz every Monday to learn how to build your brand.  Each week we focus on different tips and tools you can use to build your business.  Today, our focus is on building an emotional connection while changing the conversation. Most stores focus on basic marketing points – products and pricing. [...]

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Brand Buzz: Social Media Can Help or Hurt

by Jaci Russo on

Tune in to KPEL 96.5 at 5:10pm for Brand Buzz every Monday to learn how to build your brand.  Each week we focus on different tips and tools you can use to build your business.  Today we are discussing how social media can be either helpful or harmful – it all depends on how you respond.  Do you encourage [...]

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Super Bowl Auto Brand

by Jaci Russo on

Yesterday, on Brand Buzz, we highlighted our favorite spots from the Super Bowl.  Today we are covering a few more – specifically in the automotive category. According to USA Today, Carmakers, especially Chrysler, score in Super Bowl ads,  ”Five car ads made the top 10 in Ad Meter consumer panel ratings, but all nine makers [...]

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Brand Buzz: Super Bowl Brand Ads

by Jaci Russo on

Tune in to KPEL 96.5 at 5:10pm for Brand Buzz every Monday to learn how to build your brand.  Each week we focus on different tips and tools you can use to build your business.  This week we are discussing the Super Bowl and the ads that occurred within.  Although most of America was focused on football, some of us were [...]

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Brand Buzz: Get Noticed With Google Places

by Jaci Russo on

Tune in to KPEL 96.5 at 5:10pm for Brand Buzz every Monday to learn how to build your brand.  Each week we focus on different tips and tools you can use to build your business.  This week we are discussing how to use Google Places to help your target audience find you and build your brand. Google has become [...]

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Brand Buzz: Breaking Your Brand

by Jaci Russo on

Tune in to KPEL 96.5 at 5:10pm for Brand Buzz every Monday to learn how to build your brand.  Each week we focus on different tips and tools you can use to build your business.  This week we are discussing how brands get broken. The double whammy of sports scandals last week with Lance Armstrong admitting to doping and [...]

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Brand Buzz: Responsive Design

by Jaci Russo on

Tune in to KPEL 96.5 at 5:10pm for Brand Buzz every Monday to learn how to build your brand.  Each week we focus on different tips and tools you can use to build your business.  This week we are discussing Responsive Design and why you need it ASAP. What is Responsive Design? Responsive web design (often abbreviated to RWD) is an [...]

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