by Jaci Russo on May 13, 2013
Tune in to KPEL 96.5 at 5:10pm for Brand Buzz every Monday to learn how to build your brand. Each week we focus on different tips and tools you can use to build your business. Today we will be talking about your value proposition. What are your consumer’s expectations? In his book, Rethinking the Sales Force, Neil Rackham writes that [...]
by Jaci Russo on April 29, 2013
Tune in to KPEL 96.5 at 5:10pm for Brand Buzz every Monday to learn how to build your brand. Each week we focus on different tips and tools you can use to build your business. This week we will be discussing QR (Quick Response) Codes and whether their time has come to pass. As soon as any new tool [...]
by Jaci Russo on April 22, 2013
Tune in to KPEL 96.5 at 5:10pm for Brand Buzz every Monday to learn how to build your brand. Each week we focus on different tips and tools you can use to build your business. This week we will take a tip from Mad Men, the advertising show about the 60′s that is integrating modern marketing concepts into [...]
by Jaci Russo on April 8, 2013
Tune in to KPEL 96.5 at 5:10pm for Brand Buzz every Monday to learn how to build your brand. Each week we focus on different tips and tools you can use to build your business. This week we are focusing on Disney’s approach to branding – studying at the knee of the master, as it were. Last week, our [...]
by Jaci Russo on April 1, 2013
Tune in to KPEL 96.5 at 5:10pm for Brand Buzz every Monday to learn how to build your brand. Each week we focus on different tips and tools you can use to build your business. Today, our focus is on the magnetic aspect of your brand. Just as with a magnet, your business has the potential to attract [...]
by Jaci Russo on March 25, 2013
Tune in to KPEL 96.5 at 5:10pm for Brand Buzz every Monday to learn how to build your brand. Each week we focus on different tips and tools you can use to build your business. Today, our focus is on building an emotional connection while changing the conversation. Most stores focus on basic marketing points – products and pricing. [...]
by Jaci Russo on March 11, 2013
Tune in to KPEL 96.5 at 5:10pm for Brand Buzz every Monday to learn how to build your brand. Each week we focus on different tips and tools you can use to build your business. Today, our focus is on your personal use of the internet – specifically social media. Can what you write on Facebook get you fired? [...]
by Jaci Russo on March 4, 2013
Tune in to KPEL 96.5 at 5:10pm for Brand Buzz every Monday to learn how to build your brand. Each week we focus on different tips and tools you can use to build your business. Today we are discussing a new social media app, Pheed, that might be the hot new platform. At one point, recently, Pheed was the [...]
by Jaci Russo on February 25, 2013
Tune in to KPEL 96.5 at 5:10pm for Brand Buzz every Monday to learn how to build your brand. Each week we focus on different tips and tools you can use to build your business. Today we are discussing how to kick start your social media strategy. You know you need to be a part of it, but you [...]
by Jaci Russo on February 18, 2013
Tune in to KPEL 96.5 at 5:10pm for Brand Buzz every Monday to learn how to build your brand. Each week we focus on different tips and tools you can use to build your business. Today we are discussing how social media can be either helpful or harmful – it all depends on how you respond. Do you encourage [...]
