We spend a lot of time talking about successful brand developments and even more importantly clients that were able to be born again.

Almost all of the articles out there tell a tale of a company that has gotten to a certain plateau, gathered the troops around the campfire, brought in a great branding firm and then risen to new and even better heights. But sometimes it helps to rip off the band-aid and look at the ones that didn’t end up in a successful case study.